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How Should A Firm Go Public?
There are different modes to go public in the US. There are three key levels of listing:
Here are the levels of quotation listing.
OTC PINK SHEETS:
The earliest quotation service for over the counter securities usually called "the pinks". There are technically no requirements for reports or audited financials on the pinks, however, the pinks have put into operation their own voluntary reporting system and enforce it by publishing symbols to denote the level of disclosure each company is subscribing to. To publish voluntary information requires fees of about $5000 a year.
THE OTC BB: The OTC Bulletin Board is managed by the Financial Industry Regulatory Authority (FINRA) and requires that all companies whose stock is exchanged on the OTC Bulletin Board maintain their current reporting status with the Securities and Exchange Commission (SEC), which requires current audited financial statements. There are no fees paid to FINRA for this quotation, but keeping a public company current with its SEC reports could cost $25,000 - $50,000 a year.
EXCHANGES:
The OTC PINK SHEETS and the OTC Bulletin Board are convenient stock markets especially for emerging and new companies, but clients with flourishing businesses will want to be on one of the developed and higher stock exchanges - Nasdaq Small-Cap, Nasdaq NMS or NYSE. Each of these exchanges has its own qualifications that a business must meet to be listed on the exchange. Usually the types of qualification factors they look for include asset levels, number of shareholders, required Board level committees, revenues, and market capitalization. In addition all exchanges mandate the company to maintain a current reporting status in the Securities and Exchange Commission (SEC). Listing on the exchanges usually involves fees of about hundreds of thousands of dollars.
For a US company a quotation on the US stock markets strengthen points. For Example, a quotation is a way to:
1) Grow your company faster and make it more successful by increasing your ability to attract "mergers", "acquisitions" and also "strategic partners;
2) Grow your company faster and make it more powerful by increasing its ability to compete for large corporate opportunities;
3) Leverage your personal ROI as an owner by decreasing the amount of time it will take to make money on your investment, along with increasing the valuation of your company, as well as, adjusting the liquidity of your asset to a much more liquid form than that of a private company;
4)Raise money quicker and cheaper by increasing the "liquidity" factor for your shareholders
Now most of these considerations are for companies going public from scratch. For those of you wanting to buy a shell corporation (public shell), to go for mergers, then you might want to consider changing a quotation as above. For more details on this topic try googling phrases like "mergers companies" or "reverse mergers".
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