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Pre-Paid Legal Leads - Three Roads, Which One Is Optimal?
Prepaid Legal leads can make the difference between achieving success and disaster in your business. But, not all leads are created equal.
Whether you determine to buy leads or generate your own, there are 3 main "types" or categories that you'll find handy in growing your Prepaid Legal business:
1. Prospective customers. These individuals are interested in one of your products or services. If satisfied, they may be carefully introduced to your business with moderate success. But, they didn't start with an interest in making a profit, and they're going to need a lot of guidance.
2. Opportunity seekers. These individuals are looking for a chance to make money. They may or may not be sincere, that's for you to figure out. Also, they may or may not have specific interest in network marketing or PPL. Your duty will be to find the serious ones, allay their concerns and guide them into your program.
3. Active network marketers. These leads are already in an business, and looking for leadership in how to be a success. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their money by becoming a member of a program.
The finest prepaid legal leads are those in the 3rd group: current network marketers.
Why?
Well, as mentioned above, you are sure they have an interest in making cash with network marketing. You aren't going to hear them say, "Is this one of those ponzi schemes?" and other such nonsensical questions. They're through that; they know better.
They also understand the business better than someone who's never been in network marketing. So, once they enroll in your group and get up to speed, they'll yield results much quicker (and with less guidance) than a regular person.
Lastly, they possibly know other active networkers: their upline, downline, and even cross-line reps they met at their company conference. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your organization.
They're in a business, though, and not likely looking to begin something new. It's your job to softly, and with utmost care, pique their interest without setting off any landmines.
The best way to do this is to start with an offer that assists them in their existing opportunity... something unrelated to your opportunity. Something generic, like marketing tools or coaching.
Obtain their trust, and demonstrate your worth to them by assisting them to move forward with their existing program. Show them that, unlike their existing sponsor, you are training them things that work. But make it clear that the only people who get your full focus are the people contributing to your own success.
At that point, getting started with your organization will be the next reasonable action.
In conclusion, you can go after potential customers, you can go after opportunity seekers, or you can pursue active multi-level marketers. Of the three, active network marketers have the utmost potential to explode your team with the least effort. Focus your effort there, and your income will never be the same.
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